Kidology — the brand that adds panache to an expectant woman’s wardrobe, and gives her the opportunity to don her little one’s in the best of kid couture — is set to launch its first store at DLF Promenade, Vasant Kunj in New Delhi on January 21.
Besides the clothes, this brand offers a fabulous collection of accessories such as handbags and head bands. In collaboration with Vadehra Furnishers, Kidology is set to present a designer furniture range for kids and pregnant women; child friendly polishing being its USP.
Speaking exclusively with IndiaRetailing, Neha Sachar Mittal, managing director, Kidology Design (India) LLP, confirmed, “We are going to open our first store of Kidology in DLF Promenade, Vasant Kunj, New Delhi and the size of the store is 640 square feet.”
Talking about their expansion plans she said, “Our next target city will be Mumbai, where we are planning to open shop-in-shop stores.”
The Kidology team said, “This is a novel idea that required a lot of perseverance and dedication to realise. We are happy that finally India will see a fashion brand that will dress kids and expectant mothers in the latest style designed by the best in the industry. Though, Delhi is our first store, expansion to other cities is certainly on the cards.”
Kidology styles will incorporate Western, Indian, as well as fusion inspirations, unique contemporary designs, high quality and eco friendly fabrics and exquisite tailoring.
— IndiaRetailing Bureau