Vision Express, the 50-50 JV between Reliance Retail and Pearle Europe, expands its base nationally on the occasion of its first anniversary, by foraying into Mumbai. The opening of the first Vision Express store in Mumbai is in sync with the brand’s aggressive retail expansion strategy which has helped Vision Express establish a formidable presence with 41 stores across 18 cities in the country within the first year of its operations.
The Mumbai outlet is the 41st Vision Express outlet store in the country and reiterates the reputation of Vision Express as one of the fastest growing eyewear retail chains in the country.
Having embarked on the retail journey in December 2008, Vision Express has been changing the landscape of the eyewear retail industry in India by opening world-class optical stores across the country. Within a short period of time, the company has established a sizeable geographic presence and introduced unique services, stylish international products and exacting quality standards, at very sharp prices unparalleled in India’s eyewear industry.
Guillame Brouwet, CEO, Vision Express said, “The phenomenal customer response to our stores has helped us bring the best of optical retail experience to the Indian consumers through our network of 41 stores across 18 cities within the first year of our operations.”
“With the thought of extending the unique Vision Express experience further, on our first anniversary in India we have launched our first store in Mumbai and will expand to several new geographies in the months ahead. Through our ever expanding network we promise to bring international quality and several first-of-its-kind essential and compelling services at very competitive prices to the Indian consumers,” concluded Brouwet.
— IndiaRetailing Bureau