Advance India Projects Limited’s (AIPL) flagship retail project, The Celebration Mall, has been up and running in Amritsar from December 17th. At present, 79 per cent of the retail space has been leased out, confirms Sanjay Sachdeva, president, Corp. Strategy and Business Development, AIPL. This shopping centre features Cinepolis’ maiden Indian multiplex, and the first McDonald’s of the city.
The Celebration Mall has a built up area of 2,04,000 square feet with a total of nine levels including three levels of basement parking (approx 1,28,000 square feet). A blend of international brands like the multiplex Cinepolis, UK retail giant Marks & Spencer, fashion brands like UCB, Levi’s, Adidas, Reebok, Van Heusen, Allen Solly, Peter England, foodservice majors McDonald’s and Cafe Coffe Day and a significant number of prominent local retailers like Bille Di hatti, Mohini Woolens, Xclusive Boutique, Kazo can be seen at the property. The other power brands of the mall are SRS Value Bazaar, 1469, Lilliput, and GKB Opticals.
The distinguishing feature of the property is the ‘Amritsar Haat’, housing local retailers with smaller formats and products intrinsic to the Amritsari way of life. Soon-to-open retailers in the mall include UCB, Nike, Catmoss, Koutons, Reliance Footprints, Mohni Woolens and Penny Lane, confirms Sachdeva. He further informs that fixed rent and revenue share with minimum guarantee are the rental models of this property.
Commenting on the retail mix in the property, Sachdeva notes, “The Celebration Mall will aim at enhancing the shopping experience of the people of Amritsar as it offers a perfect mix of local, national and international brands under one roof. We have also planned events through out the year to make sure that people of Amritsar come to celebrate life at the mall.”
The centre also boasts of a multi cuisine food court named The Melting Pot with a seating capacity of 300 people. In addition to this, Delhi’s famous restaurant Pind Balluchi is also set to open at the mall, which would offer the best options for the Amritsari’s palate latest by December 30th.
AIPL has partnered with CapitaLand Retail, one of the largest real estate companies in Asia, to develop shopping centres pan India, including in cities like Udaipur, Nagpur and Jalandhar.
— Diwakar Kumar