KFC pushes low-cal, penny-for-a-calorie meal in USA

    KFC pushes low-cal, penny-for-a-calorie meal in USA


    Think watching your calories can’t be delicious? With the introduction of a 395-calorie Grilled Chicken (KGC) meal for just $3.95, is asking America to unthink the myth that this meal from can’t be both delicious and contain fewer than 400 calories.

    The 395-calorie meal includes a Kentucky Grilled Chicken drumstick and thigh, green beans and mashed potatoes and gravy.

    “Whether you’re counting your calories or pinching your pennies, this Kentucky Grilled Chicken meal can help you watch both,” said Javier Benito, executive vice president of marketing and food innovation for KFC. “Now, America can taste the under-400 calorie side of KFC, for just a penny a calorie.”

    The advertising campaign to support the launch of the 395-calorie meal showcases competitors’ options and points out that the 395-calorie KGC meal is a great choice for calorie-conscious consumers. The commercials show a ® Honey Bran Raisin Muffin, a ’s® Premium Grilled Chicken Classic Sandwich and Snack Size Fruit & Walnut Salad, and a Subway® 6-inch B.M.T.® sandwich, and introduce the KGC 395-calorie meal as a delicious option

    — IndiaRetailing Bureau