Blue Foods launches new restaurant Purple Rain

    Blue Foods launches new restaurant Purple Rain

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    Restaurant chain , which manage brands like , Noodle Bar, Bombay Blues, has added a new restaurant brand in its portfolio. Blue Foods has formulated a contemporary cuisine restaurant brand Purple Rain — Kitchen and Lounge and has launched its first outlet, a 130-cover restaurant at Sobo in Mumbai.

    The three in-house master Chefs namely Chef Sanjay Malkani, Chef Max Orlati and Chef Bill Marchetti have been fundamental to create the menu of the restaurant. The menu consists of starters like Char – Grilled Chicken Pesto, Mini Kheema Brioche, Trioflati Shells and Corn Nazza and , Chicken Joneel, Caribbean Prawns Tamarindo, Four Grain Vegetable Risotto and Taglierini for the main course.

    Chef Orlati, head manager, Purple Rain said, “This is not a fusion cuisine. We have tried to create the menu with a combination of flavours and global influences wherein each dish has a flavour of its own and no dishes have the common sauces.”

    Chef Malkani stated, “We have refrained from presenting any traditional European, Indian or any other cuisine as it always gives rise to the conflict of authenticity. There is a market of well travelled Indians today between the age group of 25-50 years. This segment has experimented with various international cuisines and they consist of our core target market.” The restaurant consists of an extensive bar area and Blue Foods plans to conduct theme night promotions to drive footfalls into the restaurant.

    — IndiaRetailing Bureau