Launching her new fragrance in a unique space – Times Square in New York – Actress Reese Witherspoon has released In Bloom in partnership with Avon on October 29.
Also launched was a new commercial for the fragrance featuring the actress which was played on three locations throughout the midtown Manhattan area. Street teams from Avon distributed thousands of samples to the crowds in Times Square and three was a special reception for more than 100 top Avon Representatives, hosted by Witherspoon and Geralyn Breig, Senior Vice President and President of Avon North America, at Times Square Studios.
“The fragrance is sensual, romantic, and alluring,” said Witherspoon. “It is truly indicative of where I am in my life today – I’m feeling very strong and independent, and so happy.”
In Bloom is a collection of feminine, floral notes reflecting the scents of Reese’s childhood.
The In Bloom by Reese Witherspoon Fragrance Collection includes an EDT, EDP, Limited Edition Parfum, Body Mist, Body Lotion and Shower Gel ranging from $15 to $59.