Launched in 1992, Cadbury Celebrations has successfully replaced traditional gifting options like Mithai and dry- fruits during festive seasons. It was for the first time that a chocolate confectionery company developed such a product. Cadbury launched Cadbury Celebrations to cater to the Indian taste bud. The packaging has been aptly designed to give it a festive feeling.
A Consumer research the company conducted revealed that consumers have slowly moved on from traditional to youthful and contemporary gifts, which is what chocolates are all about, the company says. Research showed that chocolates are both acceptable and universally liked. Cadbury Celebrations is targeted at consumers interested in gifting and belonging to SEC A and B. Cadbury unveils its dark chocolate in this Diwali – the Bournville Gift Pack.
Cadbury Celebrations is available in several assortments: An assortment of chocolates like 5 Star, Perk, Gems and Dairy Milk and rich dry fruits enrobed in Cadbury dairy milk chocolate. The super premium Celebrations Rich Dry Fruit Collection which is a festive offering is an exotic range of chocolate covered dry fruits and nuts in various flavours and the premium dark chocolate range which is exotic dark chocolate in luscious flavours.
The Cadbury Celebrations range is priced between Rs 75 & Rs. 600 and will be available in all premium retail outlets across major towns in India.