Hilton Worldwide launches new corporate identity

    Hilton Worldwide launches new corporate identity

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    Hilton Hotels Corporation, one of the leading global companies, has announced the launch of its new corporate name and logo. Its new name – , signifies the company’s global breadth and reach, and the logo incorporates key design elements that reflect Hilton’s rich heritage, vision for the future and commitment to excellence in service.

    “This is an incredibly dynamic time in our company’s history. On the heels of a successful move into our new global headquarters, we’re excited to launch our corporate identity that better represents who we are today and our aspirations for the company going forward,” said , president and chief executive officer, Hilton Worldwide.

    The new corporate name and logo follow the company’s recent relocation of its global headquarters from Beverly Hills, Calif. to McLean, Va. These changes have also been mirrored by the internal launch of a refreshed company vision, mission, values and key strategic priorities, which are intended to communicate more clearly how Hilton conducts business and plans to achieve company’s goals.

    Hilton Worldwide’s portfolio of ten brands comprises more than 3,300 hotels in 77 countries around the world. Sources reveal that the company is set to open more than 300 hotels by the end of this year.

    — IndiaRetailing Bureau