Crafting status symbol products

    Crafting status symbol products

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    The session on jewellery and watches at IRF ’09 probed into the growing market for gold and diamond jewellery as well as watches both from the organised and the unorganised traditional markets as well. , president and CE, Lifestyle Vertical, Ltd. quizzed the eminent speakers about the tricks and tactics that can help the category to come around in a bigger way in India.

    Ajoy Chawla, global business head, Titan shared that by creating the right aspiration a premium brand like has been one of the best sellers from Titan’s product portfolio.

    , VP, Retail and Marketing, says, “The jewellery industry has a huge reach when you take into account the fact that every house hold must be possessing at least one piece of ornament. Since our target consumers are Indian, festivals like ‘akshaya tithiya’ and ‘dhanteras’ have a huge potential for our business.”

    Rahul Vira, CEO, Gili, , ED, , ECEO, Orra and Prasad Kapre, Co-Chairman, Gems and jewellery sector were some of the other eminent speakers who participated in the debate. They all agreed to the fact that as key learnings from the traditional retailers, one must invest on relation buliding and good service as their winning strategy.

    — Sayanti Banerjee, Mumbai Bureau