Amidst speculations about the prospects of the health & beauty concept of Dabur, the company seems well sticking to its guns, even as the latest newu store opened at the DLF Promenade Mall, in Vasant Kunj in New Delhi.
Spread across a 3,000 square feet area, the latest newu store has almost all the top-selling cosmetic brands on its shelves. The store marks the debut of full line of colour cosmetics, skin care and fragrance ranges of the international brand-Elizabeth Arden. The store also has a prestige range of fragrances of DKNY, Kenzo, Aligner and Carolina Harrera.
Commenting on Dabur’s strategy to go steady on expansion of the newu retail chain, Amit Burman, vice-chairman, Dabur India Limited, in an exclusive interview, stated, “We were one of the first ones to realise that retail rentals would come crashing down in the future and so had not signed on too many properties at high rentals. And, that’s the reason why our expansion in this market has been highly calibrated.”
“The opening of the latest newu store in Vasant Kunj is part of Dabur’s planned expansion for its retail venture, H&B Stores Ltd. As announced earlier, we plan to establish 10-12 new retail stores across India over the next 12 months and this latest store is part of this roll-out plan,” Burman further stated.
Further sharing his views on the competition in the health & wellness retail market in India, Burman said, “The Beauty, Health & Wellness retail market in India is still at a very nascent stage, but it’s one of the fastest growing segments within retail reporting high double-digit growths. A bulk of this market is still controlled by the unorganised sector and the organised/branded retail outlets, which are limited in number, accounting for under 10 percent of total industry sales. That said, this organised market is growing at a very fast pace with players like newu and some others, expanding their reach and footprint in the country. We are confident that with our concerted efforts, the organised players would be able to considerably increase their share of the pie in years to come.”
— Bhavya Misra