Aspri Spirits Private Limited, one of India’s leading importers and distributors of premium wines, beers and spirits inks an exclusive tie-up with Ceretto Wines for its marketing and distribution rights in India. Ceretto Wines is one of the most awarded & premium range of wines from Piedmont, Italy.
Through this tie-up, Aspri Spirits will be the exclusive importer for Ceretto Wines in India and will handle complete marketing, sales and distribution for the brand. On the other hand, Ceretto Wines will benefit from Aspri’s widespread reach that will enable it to expand its footprint and extend presence to major markets in the country.
Speaking on the tie-up Sumedh Singh Mandla, CEO, Aspri Spirits Private Limited says, “We are very delighted with this association. Ceretto is an iconic brand and it is very well in line with our philosophy. We will be working towards making these wines available in all premium hotels and restaurants across India.”
Aspri Spirits Pvt. Ltd. which has developed one of the largest sales and distribution networks in India covers over 22 major states and will be expanding in near future.
Speaking on the occasion, Fedrico Ceretto, Owner-Ceretto vineyards says, “We always give our best and choose to associate with the best in the industry. With this tie-up, we aim to enlarge our penetration & tap to the major Indian markets extensively.”
The Ceretto brand was founded by Riccardo Ceretto, seventy years ago and is one of the largest producers of wines such as the Bricco Rocche Barolo, the Bricco Asili Barbaresco, Blangé Arneis, Moscato from Vignaioli di Santo Stefano, Dolcetto, Barbera and Langhe Monsordo.
— IndiaRetailing Bureau