Aditya Birla Retail Limited (ABRL) launched its fourth hypermarket — More Megastore in Indore. Speaking at the launch, Thomas Varghese, CEO, ABRL said, “Our vision is to consistently provide the Indian consumer a complete and differentiated shopping experience. This hypermarket is a step in this direction.” There are large aisles and 23 cash counters to facilitate quick billing and free parking space for over 300 cars for hassle free traffic, informed Varghese.
The store has more than 35,000 variants of products, spread over an area of 60,000 square feet, across a wide range of categories including Fresh Fruits and Vegetables, Large range of Personal Care products, Youth Fashion, Footwear, Luggage, Steel Utensils and other Home needs, Kids toys, Sports, Local foods, Latest electronics, mobiles and computers, Clothing and Footwear for ladies, men and children. ABRL has already 640 supermarkets and three other Hypermarkets across country.
The store has a wide choice of private labels, which will give a minimum 10 per cent saving over similar brands. Besides private label all products at the store are priced low and with many deals and special discounts, guaranteeing more savings, clarified Varghese.
— IndiaRetailing Bureau