Tempur, the Denmark-based company specialised in sleep and comfort products, opened its second exclusive 1,200 square feet store in Khar, Mumbai.
Tempur has entered in India through a joint venture with Springwel Mattresses Pvt. Ltd. “The Tempur flagship store in Mumbai promises a total sleeping comfort experience. We have an ambitious plan for the distribution and retail of Tempur products in the country,” informs Paramjeet Singh, managing director, Springwel Mattresses Pvt. Ltd.
Nesim Majzoub, regional manager, Middle East, Africa and South East Asia, Tempur says, “We are planning to open 10 more showrooms in metro cities with an investment of 40 to 50 lacs on each outlet.”
Tempur is one of the prominent global players in the fast growing sleep industry having adopted an integrated concept for sleep, health and active relaxation. Into an exclusive arrangement with Tempur, Springwel Mattresses Pvt. Ltd. will market and sell the latter’s sleep products in India.
Nivedita Jayaram Pawar, Mumbai Bureau