Home Beauty & Wellness Coty Inc opens a subsidiary in Russia

Coty Inc opens a subsidiary in Russia

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, a leader in the global beauty industry, today announced the opening of Coty’s new Russian subsidiary. The opening of Coty’s Russia office, located in Moscow, is a strategic initiative for establishing direct in-house marketing control of the Coty products in Russia.

“The opening of Coty’s Russian subsidiary provides Coty with a competitive in-market edge to advance our sales and build business partnerships while simultaneously strengthening our global presence in the beauty industry,” says Coty Chief Executive Officer .

The sustained success of Russia’s nearly $8 billion cosmetics and toiletries industry positions the country as a key emerging market and priority expansion opportunity for Coty.

Prior to the establishment of this Russian office, Coty products were sold in Russia through multiple distribution partnerships.