Triumph, the popular lingerie brand, is all set to unveil the first of its kind shape range. This exclusive product line will be customised for the Indian women. Such products have been floating in the grey markets so far and Triumph has chosen to manufacture them for a niche clientele.
On the new venture, Thorsten Allenstein, managing director, Triumph — India-Sri Lanka shares, “The new products will be particularly for young women and partygoers.”
The colours will be beige and black to begin with. The shape range will be unveiled at the flagship stores first and gradually made available at the MBOs. Also, down the line the brand plans to revamp their showrooms as ‘women’s heaven’ in order to pamper its consumers further.
— Sayanti Banerjee, Mumbai Bureau