J. Hampstead, the high end fabric brand of the Siyaram group, has unveiled its new international range of premium shirts on the first day of the 50th National Garment Fair in Mumbai. Actress Priyanka Chopra has been selected the brand ambassador for the collection.
This exclusive line of formal shirts incorporate a wide range of advance finishes like LAP and ETI in order to ensure inimitable softness and radiance. The ‘colour palette’ varies from blues to mauves to pinks and browns. Apart from sold colours, these premium shirts are available in stripes as well. The price range of these 100 per cent cotton shirts will vary between Rs1,000-1,500.
Gaurav Poddar, director J. Hampstead Apparels shares, “Our target age group is 35 plus professionals. With the aim of providing consumers an engineered product, we offer high quality fabric, craftsmanship, style and packaging. Also, moving ahead we plan to introduce bottom-wear as well”
— Sayanti Banerjee, Mumbai Bureau