This was the premier launch for the men’s range with India being the first country to showcase the brand.
“Today, Indian men are totally into grooming. They look after themselves and want to look good too. But there are not enough products of international quality to meet their growing needs. That is where the brand steps in,” says John Abraham at the launch.
The tag line for the brand: ‘Fuel your skin with natural energy’, as the products claim to fuse nature, science and technology.
John will endorse Garnier Men in a new print and television campaign, which will capture his attitude towards grooming and promises to showcase John in new refreshing way.
Also present at the event were Vismay Sharma, Director, Consumer Products Division, L’Oréal India and Richa Singh, Marketing Manager, Garnier, India.