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Fragrance awards

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Marking its 60th birthday, the held its 37th Annual FiFi Awards Ceremony in New York on May 27. “The FiFi® Awards calls attention to the artistry and pleasure of wearing fragrance and showcases great talent and creativity,” says Rochelle Bloom, President of The . The prestigious event which showcases the fragrance industry each year was attended by Paris Hilton, , Queen Latifah, , Erika Tarantal, Kate Walsh, etc.

The Hall of Fame award was won by Marc Jacobs. This award is presented to an individual who has brought extraordinary ingenuity, creativity, dedication and inner resources not only to their company’s success but to the fragrance industry as a whole.
The Female Celebrity Fragrance of the Year was awarded to Paris Hilton who now has fives fragrances out the market and will be launching her sixth fragrance in June 2009. Paris

Other winning categories include:

Fragrance of the Year – Women’s Luxe:
Harajuku Lovers Fragrance – Love, Lil’Angel, Music, Baby, “G” – Coty Prestige

Fragrance of the Year – Men’s Luxe
I am King – Sean John – Sean John Fragrances

Fragrance of the Year – Women’s Popular Appeal
American Beauty Beloved – BeautyBank

Fragrance of the Year – Men’s Popular Appeal
McGraw by Tim McGraw – Coty Inc.

Fragrance of the Year – Private label/Direct Sell
Victoria’s Secret Sexy Little Things Noir Eau de Parfum – Victoria’s Secret Beauty

Best Media Campaign of the Year Women’s
Sensuous – The Companies

Best Media Campaign of the Year Men’s
Dirty English from Juicy Couture – Elizabeth Arden

New York, May 27