Italian coffee brand Caffe Pascucci has entered India with the launch of ‘Caffe Pascucci Shop’ in Bangalore.
The company has chosen Madhura Beverages India Pvt Ltd, part of the Rs 300-crore Madhura Group, as the exclusive master franchisee for India.
Madhura Beverages will invest around Rs 60 crore over three years to set up 60 outlets across the country.
While 10 outlets will be in Bangalore, the rest will be in Chennai, Hyderabad, Mumbai, Pune and Delhi.
The outlets, aimed at niche consumers, will be a mix of both company-owned and franchisee outlets. Madhura Beverages hopes to capture a 20-25 per cent share of the Rs 650-crore branded coffee retail business in the country in three-five years, said VS Sudhakar, director, Madhura Beverages.
“We hope to break-even in four years from now,” he said. (Madhura Beverages currently bagged a licence for five years.)
Source: The Hindu Business Line