As part of company’s corporate social responsibility (CSR) initiative, Inorbit Malls (India) Pvt Ltd, part of K Raheja Group, has adopted a community building programme called ‘Aikya’ for its customers with an aim to establish an effective social interaction medium. As part of the plan, the mall has installed a ‘Residential Community Notice Board’, a pin-up board for the neighbourhood where residents can post messages, classifieds and information, according to a company press release.
Speaking on this initiative, Kishore Bhatija, CEO, Inorbit Malls, said, “With Aikya, we are trying to reach out to our customers by implementing a lighter and more exciting approach to impart knowledge and awareness on the issues that matter.” Having developed a personal connect with the customers over the years, the mall intends to further enhance their shopping experience by planning these enticing workshops, highlighting the smaller yet noteworthy issues which are definite to make a difference in the lives of the citizens, added Bhatija.
Further, Inorbit Mall at Malad and Vashi in Mumbai also organise workshops targetting programmes like self enhancement, rain water harvesting, defense learning, communal and social issues and edutainment, besides a host of other related subjects, added the release.
— IndiaRetailing Bureau