Kishore Biyani-led Future Group, India’s one of the leading retailers, has launched a 2.25 lakh square feet Central Mall called Indore Central in Indore, Madhya Pradesh. Located at RNT Marg, Indore Central houses over 500 fashion brands from categories including apparel, eye wear, watches, footwear, cosmetics and fragrances, sportswear, jewellery, hand bags, electronics, home décor, furniture and furnishing and food products.
Speaking on the launch, Vishnu Prasad, CEO, Central and Brand Factory, said, “With the success of the Central format in other cities, we decided to bring the Central experience to Indore to offer Indorites a one stop retail destination.”
Elaborating further, Rajesh Seth, VP – marketing, Central and Brand Factory, stated, “At Central, Shoppers do not need to go from one outlet to the other to buy apparel as it is displayed in one seamless area. The seamless concept saves a lot of time as consumers can shop for multiple brands but pay at one cash counter only. The concept has been appreciated by consumers in all existing Centrals.”
As shop-in-shop, Central houses five Pantaloon Retail ventures that include HomeTown, eZone, Food Bazaar, Ethnicity and F123. For dine out, Central offers Cafe Bollywood, Brewberry cafe, Barista cafe, Indian sweet shop, snack bars, ice cream parlours like Nirulas and Baskin Robbins. It will soon get Inox as multiplex player.
With this opening, currently nine Central Malls are operational; two each in Mumbai and Pune and one each in Bengaluru, Hyderabad, Vadodara and Gurgaon.
— IndiaRetailing Bureau
