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    Koutons unveils ‘Feel Me’ collection

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    In an effort to strengthen its menswear range, apparel major India has launched a new range to its existing collection. Branded ‘Feel Me’, the range offers premium shirts for casual wear and party wear to its customers, according to a company press release.

    Speaking on the launch, Ahluwalia, president, Koutons Retail India, said, “The Feel Me collection will give today’s man a different dimension to his styling needs. These shirts are made keeping in mind the latest fashion and technical fabric.”

    Priced at the ranges of Rs 2299-2499, the collection is available in multiple colours in all Koutons outlets across the country. Under two retail formats — Koutons and Charlie Outlaw — the company operates 1399 exclusive brand outlets, of which Koutons has 751 outlets and Charlie Outlaw has 648 outlets in India.

    — IndiaRetailing Bureau