Home Retail Hindware ties up with ICICI, HDFC Bank for Evok chain

    Hindware ties up with ICICI, HDFC Bank for Evok chain

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    has tied up with private sector lenders and so that customers do not have to pay interest on credit card purchases made at its home fashion retail chain — Evok stores.

    This initiative has been taken to mark the first anniversary of the retail chain’s inception and customers could make use of it on the company’s range of home , modular kitchens and bath products, Hindware Home Retail said in a statement.

    Under the scheme, customers paying with credit cards for purchases made at Evok stores would now no longer have to pay interest on the credit.

    “In this financial meltdown/downturn times, particularly in the retail industry, our tie ups with ICICI Bank and HDFC bank will serve our clients a relaxation in these tough times to keep envisioning their dream homes,” Hindware Home Retail COO D K Jairath said.

    He said the initiative would help to further enhance the reach of Evok and is an attempt to meet the day-to-day interior needs of customers.

    Hindware Home Retail had started the Evok chain in 2008 with two 30,000 sq ft mega-stores in Delhi NCR. The company had also announced plans to invest Rs 250 crore to open a total of 50 such stores across the country by 2012-13.

    Source: Business Standard