Home Retail Provogue ropes in Narendra Kumar as creative head

    Provogue ropes in Narendra Kumar as creative head

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    India’s leading fashion apparel brand has announced it’s tie-up with the versatile fashion designer Ahmed as the creative head of brand Provogue.

    The latest spring summer ’09 collection of Provogue is done by its new creative head.

    Narendra Kumar, who has created a niche for himself in the fashion industry globally with his innovative avant-garde designs said, “I am thrilled to be given the opportunity to recreate India’s most iconic fashion brand in the contemporary mould aimed at new emerging India. This summer, on the shop floor you’ll find slimmer fits, contemporary styling, emphasis on color & focus on jeans wear.”

    In another significant development Provogue also unveiled its fresh faces for it’s new women’s spring summer ’09 collection by signing up , a model of Dutch-Indian descent and the Australian supermodel model Maddison McKay. In keeping with its style they will now be faces for Provogue women’s wear spring summer ’09.

    — Nivedita Jayaram Pawar, Mumbai Bureau