Garnier the skin and hair expert launched Garnier Men, a new range of products designed for men. India will pioneer the launch of this new brand worldwide. Garnier Men launched with the PowerLight range of skin lightening products.
Further, Garnier also announced John Abraham as the brand ambassador for Garnier Men. John will be seen endorsing Garnier Men in the new print and television campaigns.
On the occasion, John said, “Garnier is a brand that is young and edgy, emitting positive energy. It believes in Taking Care – taking care of yourself and the world around. These qualities appealed to me when I decided to become their brand ambassador”
He further added, “Today Indian men are big time into grooming. They look after themselves and want to look good too. But there are not enough products to meet their growing needs, at least not of international quality. PowerLight is Garnier’s first launch in the men’s grooming category. This product gives complete skin care to a man. It mositurises the skin and makes it look better over time. PowerLight has also got SPF15. It protects your skin when you go out in the sun and prevents dullness of skin. I liked that fact about this product.”
— IndiaRetailing Bureau, Mumbai