Henkel India has re-launched its flagship dishwash brand Pril, a key player in the utensil cleaner category. Pril Liquid has been re-launched as Pril Perfect with a new triple-action formulation, according to a company press release.
The all new Pril Perfect will provide the additional benefit of anti-bacterial protection with the promise of killing 99.9 per cent of the germs, added the release.
It is the result of an intensive research which highlighted the growing concern among the consumers about health a nd hygiene, the release said.
Pril’s transformation will be reflected in its new logo design, packaging and brand ambassador. Actor Sonali Bendre will be the new brand ambassador.
— IndiaRetailing Bureau