Eyeing big from the ongoing Indian Premier League (IPL) tournament, quick service restaurant chain McDonald’s has announced its new promotional offer — Braveheart Fans. As part of the plan, on ordering a meal from any Mc saving combo (choice of economy meal, McVeggie meal and McChicken meal) the customers will be entitled to get a scratch coupon, which will further help getting chance to watch IPL final live which is scheduled for May 24, 2009 at Johannesburg in South Africa, according to a company press release.
Sanjeev Katiyal, director – marketing, McDonald’s India (north & east India) said, “Launch of the ‘Braveheart Fans’ scheme is a part of our continuous endeavour to deliver great taste and value to our customers. The offer has been initiated keeping in mind the cricket crazy fans all across the country. We are confident that our consumers will not only enjoy the promotions created around the IPL but will also appreciate our effort of providing them with a chance to send their best wishes to their favourite team.”
Besides exciting prizes on offer for customers, the coupons will also entitle nine mega prize winners to fly to Johannesburg to meet the Delhi Daredevils (DD) team and see the match scheduled for May 19, 2009 at Johannesburg and win exclusive team merchandise, added the release.
Currently, the company operates 86 across north and east India with 35 in Delhi.
— IndiaRetailing Bureau