Van Heusen, the leading premium lifestyle brand, has launched its biggest ever exclusive store in Chennai on R K Salai, Mylapore. Spread over 5000 square feet, the newly launched store is spanned across four floors.
The store offers the entire width and depth of merchandise stretching from Van Heusen men, women, club to accessories while boasting of world-class interiors and state-of-the-art lighting.
Currently, Van Heusen has its exclusives stores in Ahmedabad, Bangaluru, Chandigarh, Gurgaon, Hyderabad, Kolkata, Lucknow, Mysore, New Delhi, Noida, Pune, Guwahati and Mumbai. The Van Heusen products are also available in the select stores of Planet Fashion, Lifestyle,Central and Shoppers’ Stop.
Commenting on the occasion, Shital Mehta, chief operating officer, Van Heusen said, “The growth of the retail sector supported by a discerning and experimentative consumer makes Chennai an exciting market for a brand like Van Heusen. Through this exclusive store, Van Heusen hopes to strengthen its commitment to the most valued aspect of the business – our consumers.”
The occasion also witnessed fashion show with models showcasing the spring summer 2009 collection from Van Heusen, V and Van Heusen woman. According to the release, the new SS09 collection brings style to corporate boardrooms with its contemporary trends that feature the new cutting edge formal collection.
This season, Van Heusen infuses half-sleeve shirts with formality and fashion that makes it the rage. The formal collection features accentuated collars and cuffs, with international silhouettes and styling. This season, the new stylised range focuses on subtle but noticeable detailing and a powerful play of classic colors that helps underline your authority.
— IndiaRetailing Bureau