In-store marketing campaigns for a diverse range of international retailers have been shortlisted for the 2009 World Retail Awards to be held in Barcelona, Spain in May. Six retail campaigns have been selected, and will now go head to head to win the In-store Retail Advertising Award at the 2009 World Retail Awards. Making the cut is India’s Shoppers Stop’s ‘Start Something New’ campaign, along with Carrefour’s ‘With Love to the Environment’ in Poland; Nokia’s ‘Nseries 2008’ at its UK flagship store in London’s West End; Flexa’s ‘Invest in Your Children’ in Denmark; Max’s ‘Max in the City’ in Dubai and Saks Fifth Avenue’s ‘Holiday 2008’ in the US.
In addition to the In-Store Retail Advertising Award, winners will be announced across nine more categories at the Awards Gala Ceremony, which is held each year during the World Retail Congress in Barcelona and the event for this year will take place on May 7, 2009.
Shortlists have also been revealed in the following seven categories (two remaining awards, which are by nomination only, will be presented to the Oracle-sponsored Retailer of the Year, and Multi Market Retailer of the Year.
Emerging Market Retailer of the Year
Fozzy Group; BreadTalk; WUMART STORES, INC; Truworths International; SMYK Sp. z o.o.; Empik Sp.z o.o.
Retail Advertising Award – Traditional Media
Wm Morrison Supermarket PLC; Macy’s; Pick n Pay; Target Australia; BURGER KING; Payless ShoeSource; Ricardo Eletro
Retail Advertising Award – Direct Marketing
Bloomingdale’s; OfficeMax, Inc.; HSBC; Saks Fifth Avenue
Retail Advertising Award – Digital
JCPenney; HSBC; OfficeMax; Kmart; TK MAXX; Sears
Etailer of the Year
YOOX Group; New Look Retailers; Tesco Stores Limited; Topman; mydeco.com; Zappos.com
The nine award winners will be selected by a grand jury that comprises a broad spectrum of CEO level, respected retailers and industry advisors from around the world, including Mohammed Alshaya, chairman, MH Alshaya Company; Bernie Brookes, CEO, Myer; Paul Charron, senior advisor, Warburg Pincus; Ravi Dahr, director and professor of marketing, Yale Center for Customer Insights; W Sean Ford, VP, Global Business Unit Marketing, Oracle; Dr Wu Jianzhong, chairman, Wumart Group; Lucy Neville-Rolfe, executive director, Corporate and Legal Affairs, Tesco; Richard Simonin, group CEO, ETAM; Bijou Kurien, president and chief executive – Lifestyle Division, Reliance Retail; Andrew Jennings, group managing director – Retail, Woolworths; Dow Famulak, CEO, LF Europe and executive director, Li & Fung (Trading) Limited; Matt Rubel, president and CEO, Collective Brands Inc.
Now in its third year, the 2009 World Retail Awards held in partnership with Oracle are a part of the World Retail Congress, which will be held in Barcelona from May 6-8, 2009.
— IndiaRetailing Bureau