Reebok has launched an innovative gym workout – JUKARI Fit to Fly. The workout is the first in a series of initiatives to come out of a new, long-term partnership with globally renowned entertainment company, Cirque du Soleil.
According to a company press release, JUKARI Fit to Fly makes fitness fun by introducing a new way to move in a gym workout and is accessible to all women, regardless of fitness levels.
Further, the class will launch in top gyms around the world including New Delhi, Hong Kong, Mexico City, Madrid, London, Krakow, Munich, Seoul, Kuala Lumpur, Buenos Aires, Santiago, Montreal and Los Angeles.
Subhinder Singh, managing director, Reebok India, said “Reebok has a strong history in women’s fitness, and Cirque du Soleil is known worldwide for its creativity and innovation. The combination of Reebok and Cirque du Soleil’s unique DNA forms a first-of-its-kind partnership to revolutionise the way women experience the gym.”
Mario D’Amico, CMO, Cirque du Soleil, added “This partnership is the perfect fit. Reebok understands what women want from fitness and what products work best, while our performers are renowned for their athleticism, choreography and artistic flair. The challenge to bring these two skill-sets together to create a new gym workout was very exciting for us.”
— IndiaRetailing Bureau