Home Retail Aspri to introduce cream liqueur in 200 retail outlets

    Aspri to introduce cream liqueur in 200 retail outlets

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    Premium wines and spirits distributor Aspri Spirits plans to strengthen the presence of its South African fruit-based cream liqueur Cream in India. Further, the company in association with and Flemingo is looking at introducing the brand in over 200 retail outlets across the country.

    “There is a niche market for cream based liqueur in India. We have already started retailing the brand in some parts of the country,” informed Marius Fouche, managing director, Distell. The cream-based liqueur will compete with Baileys Irish Cream, another popular liqueur in this category.

    Expected to be priced below Rs 2,000, the fruit-based cream liqueur Amarula Cream will be available in 750 ml and 50 ml bottles.

    — IndiaRetailing Bureau