GlaxoSmithKline Consumer Healthcare Ltd (GSKCH), the manufacturer of nutritional product brand Horlicks, has announced the launch of cereal bar — Horlicks Nutribar. The new range is available in three flavours namely Choco Crispy, Cereal n Milk and Nuts n Raisins across India, according to a company press release.
With this launch, the company has entered into this nascent category of cereal bars in India. “The category holds a lot of promise, especially with the growing awareness on the health needs when it comes to food,” said a company spokesperson in the release.
While Choco Crispy and Cereal n Milk are priced at Rs 15 each, Nuts n Raisins is available at Rs 18.
— IndiaRetailing Bureau