Delhi-based hospitality major Nirula’s, which introduced burgers for the first time in India, has been celebrating its 75th year of operation. Starting with the first outlet at Connaught Place in New Delhi, Nirula’s has opened 62 outlets across Delhi, Uttar Pradesh, Uttarakhand, Haryana, Punjab and Rajasthan, according to a company press release.
Samir Kuckreja, CEO and MD, Nirula’s, said, “We are planning to have around 200 outlets by 2011. We will soon be entering new territories like Mumbai, Kolkata and other cities in the eastern and western regions. Along with metros, the focus will also be on tier II and III cities like Pathankot, Moradabad, Ludhiana, Amritsar and Agra.”
“We also have plans to make a presence in the US, the UAE, Nepal and Pakistan very soon,” he added.
The venture was started in 1934 by the Nirula brothers — LC Nirula and M Nirula, both originally from Lahore, Pakistan. Since June 2006, Nirula’s has been owned by Malaysia-headquartered private equity fund Navis capital partners and Samir Kuckreja, a relative of the Nirula family.
— IndiaRetailing Bureau