Global sports lifestyle brand Puma has announced its association with the Deccan Chargers as the official sponsor of their home and away uniforms. As part of the plan, Puma will bring a sense of fashion and flair to the kits with tailored jerseys, track suits, bags and flip flops, according to a company press release.
Rajiv Mehta, MD, Puma India, said, “Having the right technical gear and footwear during a 240-minute game is crucial to any cricket player. Puma has made apparel and footwear keeping in mind the players in the team and believes that they will truly help prove themselves once again with the new uniforms.”
While V Shankar, chairman, Deccan Chargers Sporting Ventures, opined, “It is a major step forward in expanding our cricket-centric retail merchandising by tying up with Puma, the brand leader of sports lifestyle worldwide. The innovative products of Puma successfully fuse the creative influences of sports, lifestyle and fashion. This is bound to add tremendous value to the Chargers and our ambitions of creating a whole new brand of cricket.
— IndiaRetailing Bureau, Mumbai