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    Boost to launch new pack sizes for retail chains

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    UK-based leading products manufacturer Consumer Healthcare (GSKCH), which is known for its nutritional drink brands and Boost, has been evaluating options to roll out some brands from its global portfolio exclusively for retail chains in India. Further, the company will launch new packet size of its malt-based food drink brand Boost for the organised retail chains in India, according to media reports.

    “The slowdown has not impacted our business with retail chains. While the health and food drink segment has traditionally been strong in east and south India, the category is now emerging big across the nation. The new initiative is part of company’s plan to increase the share of its turnover from modern trade to 10 per cent by 2010, which is over 4 per cent now,” quoted , general manager (CSD and modern trade), GSKCH India in the reports.

    “We are even exploring options to launch some brands from our global portfolio, both nutritional and over-the-counter drugs, for modern trade in India. We are closely studying the consumers along with the retailers. Based on such studies, we plan to come up with newer products and packaging innovations exclusively for modern trade,” quoted Kapoor further in the reports.

    — IndiaRetailing Bureau