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    V Mart launches holi collection

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    Mid-sized hypermarket format value retailer V Mart Retail Ltd has launched a new range of apparel collection ahead of the festival of colour —Holi. Priced at Rs 99, the specially designed T-shirt range is available in all V Mart stores across India, according to a company press release.

    , MD, V Mart, said, “The festival of Holi brings joy and happiness, which imbibes the spirit of friendship among people of all faiths. Our special collection will bring joy and the spirit of celebration to all in the society.”

    Besides, to create a pleasurable environment for their customers, V Mart has on a variety of holi sweets and drinks across the stores, added the release.

    Currently, V Mart operates 53 stores in two different formats — V Mart (mega retail store) and V Galzs (exclusive women western wear fashion outlets) across 33 cities in India.

    — IndiaRetailing Bureau