Consumer goods and personal care products manufacturer Reckitt Benckiser has launched a new range of its Dettol soap — Dettol Fresh Soap. The range has been introduced in bar soaps and liquid hand wash category, according to a company press release.
Announcing the launch, Chander Mohan Sethi, CMD, Reckitt Benckiser India, said, “Dettol Fresh is a widely accepted global variant. The products have been developed keeping in mind the key consumer need of freshness when it comes to bathing as well as hand washing.”
“We are extremely confident of the product’s success in the Indian market. A focused campaign offering a mix of print, television advertising, outdoor media, and in-store promotion has been planned to support the product,” added Sethi.
The bar soaps are priced at Rs 18 and Rs 29 for 70 gram and 120 gram pack respectively, while the liquid hand wash is available in three sizes and are priced in between ranges of Rs 30 and Rs 135.
Further, the company has launched two new variants of its toilet cleaning brand Harpic — Harpic Power Rose and Harpic Power Orange, added the release.
— IndiaRetailing Bureau
