BMW India, a hundred per cent subsidiary of Germany-based Bayerische Motoren Werke (BMW) group, has opened a new showroom in partnership with Infinity Cars in Worli, Mumbai. Spread across 7,000 square feet of space, the store promises to offer the customers a unique retail environment, according to a company press release.
Peter Kronschnabl, president, BMW India, said, “We are proud to launch an innovative concept of a car showroom in India. This newly-launched showroom will be the first of its kind, split in two levels with a reception area on the ground floor and a car display on the first floor that has evolved on the signature-BMW concept of street display and the pavement flanking alongside the customer area.”
Currently, BMW is operational in India with 12 dealers in cities including Gurgaon, Delhi, Mumbai, Chandigarh, Bengaluru, Hyderabad, Chennai, Pune, Kolkata, Ahmedabad and Kochi. Further, the company plans to strengthen its operation and would foray into the markets of Ludhiana, Bhubaneshwar, Jaipur and Coimbatore by the end of 2009, added the release.
— IndiaRetailing Bureau