Three-wheeler giant Piaggio Vehicles, has launched pre-owned Apé vehicles venture. Launched under the brand name Apé Life, the concept can buy a new or exchange used Apé vehicles under one roof. Further, the company also plans to take the number of Ape Life outlets to 50 across India by 2010.
Piaggio plans to open 20 Ape Life outlets in Kerala, Andhra Pradesh, Maharashtra, NCR and Karnataka during 2009, and increase this number to 50 across India by 2010. The company expects this venture to contribute 10 per cent to its sales in 2011, informed Ravi Chopra, chairman and managing director, Piaggio Vehicles, at the launch.
At Ape Life, Piaggio has put in place processes and systems that will ensure a transparent evaluation of the seller’s vehicle price. Vehicles sold through these outlets are refurbished using genuine Ape parts and accessories, while the company offers three free services, easy finance and insurance as well.
— IndiaRetailing Bureau