India’s leading retail chain of health, beauty and wellness stores Guardian Pharmacy has announced their exclusive distribution and marketing tie up in India with OTO Bodycare, Singapore. With over 160 stores across the country, Guardian Pharmacy, as a part of the tie-up, would be retailing OTO’s products at select Guardian stores.
With more than 300 retail stores worldwide, OTO Bodycare has significant market share and strong brand awareness in Asia, East Asian countries and in particular with growing awareness in the Middle East and Australia.
Commenting on the tie up, Ashutosh Garg, chairman and managing director, Guardian Lifecare, said, “This tie up will bring the much needed home diagnostics and wellness products into the modern pharmacy format.”
“There is a growing demand for fitness and relaxation products in the hectic pace of life we live in to keep bodies rejuvenated and vital. Guardian has a well established distribution network in the country. We expect this network and Guardian’s experience in the country to go a long way in helping us make a foray in the Indian market” said David Yip, head, international business, OTO Bodycare.
— IndiaRetailing Bureau