Home Retail Bajaj Electricals launches Bajaj Platina range; ties-up with international manufacturers

    Bajaj Electricals launches Bajaj Platina range; ties-up with international manufacturers

    By  
    SHARE

    ’s consumer electrical products manufacturing company and Appliances unveiled its range of home appliances under the brand name . Further, it has tied-up with UK-based Strix for heating element controls and Galanz of China for microwave ovens and Italian company Nardi for hobs, chimney and modular products, reports Business Line.

    Bajaj Electricals launches new range of kitchen appliances
    Initially, the brand would be available online through e-commerce platform Amazon and later will be expanded to other retail channels

    Commenting on the same, R Ramakrishnan, executive director, Bajaj Electricals said, “We may enter the microwave and room heating devices as it is a fast growing category. Further, we are looking at more such tie-ups.”

    Bajaj Electricals had posted a turnover of Rs 14.04 billion in 2007-08. “We are eyeing a turnover of Rs 17 billion by the end of this fiscal,” added Ramakrishnan.

    Bajaj Electricals has a chain of 600 distributors, 3,000 authorised dealers, over 2,50,000 retail outlets and over 230 service franchises spread across the country. Presently, it has five major strategic business units comprising of home appliances, fans, lighting, luminaries and engineering.

    — IndiaRetailing Bureau