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Bijou Kurien at IFF ’09

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Economic slowdown and security concerns might have affected the sentiments of the Indian consumers. However, president & chief executive of Lifestyle, Reliance Retail Bijou Kurien believes that fashion forward plays a catalytic role in stimulating consumer interest and spend.

“In times of economic gloom and cutback in consumer spending, fashion forward plays a catalytic role in stimulating consumer interest and spend,” says Kurien.

Kurien, who will be featuring at the forthcoming India Fashion Forum 2009 (IFF ’09), in his perspective said. “The IFF, a platform which encompasses the brightest fashion minds, has the power to channelise ideas and drive fashion in the most appropriate manner, under these demanding circumstances”.

Scheduled to be held on January 27-28, in Mumbai, the forum will see over 200 thought leaders and global honchos deliberating on the most crucial issues of the business of fashion in India.

IFF is the country’s largest intellectual and information exchange platform for the fashion and retail businesses where leading lights of the fashion and retail industry converge to discuss, display and highlight facets and issues related to the healthy growth of these sectors.

— IndiaRetailing Bureau

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