FMCG major, Hindustan Unilever Ltd. (HUL) has slashed the prices of its soap brand, Lifebouy by 7 to 8 per cent. The new development came in the wake to pass on the benefits of the excise duty reduction announced by the Central Government recently, according to a company source.
The company has reduced the prices of Lifebouy (115 gm) bar by Re 1 to Rs 14 and Lifebouy (90 gm) bar by Re 1 to Rs 12, added source.
Lifebouy is one of the oldest brand of HUL and is positioned as health and hygiene soap. It was launched in 1895, and for over a 100 years, has been a leading selling soap brand in India.