ITC has added more flavours to its Vivel line of shampoos. The company has announced the launch of Vivel Ultrapro anti-dandruff shampoo, the latest addition to the Vivel shampoo family.
According to a company press release, the premium antidandruff shampoo that comes in four convenient SKUs – 200 ml and 100 ml bottles priced at Rs 129 and 69 respectively and two sachet sizes to enable easy access to a wider segment.
Earlier Vivel shampoos were available in three variants – Shine & Glow, Soft & Fresh and Volume & Bounce. Apart from Vivel and Vivel Di Wills, ITC’s personal care portfolio comprises Essenza Di Wills, Fiama Di Wills and Superia brands. The extension of the Vivel brand into the shampoo category followed the launch of Vivel soaps in February last year.
— IndiaRetailing Bureau
