Home Retail UniverCell mulls to launch its own brand mobile phone

    UniverCell mulls to launch its own brand mobile phone

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    Multi-brand retailer is planning to launch its own brand of mobile phones. “The company would launch its own brand in a year and target the below Rs 3,000 segment as these account for over 60 per cent of the total mobile market,” said , managing director, UniverCell.

    The company is planning to become a mobile virtual network operator, which will provide mobile phone services but will not have its own licenced frequency allocation of the radio spectrum, added Babu. Initially the Chennai-based company would import handsets from China and would set up a manufacturing unit in the country at later stage.

    Meanwhile, in its aim to increase its market share in retail mobile, the company has also set up a turnover target of Rs 5 billion for the current fiscal.

    — IndiaRetailing Bureau