Seeking to develop its brand awareness in the Indian market, food and grocery major American Garden has tied up with the Mumbai’s BEST busses for mass advertising. The compaign that started this December will last for next three months, said a top company official.
“Branding at BEST buses in Mumbai is the first step in the direction of outdoor advertising. We have been doing lot of activities but they were limited to point of sales. In 2009, we are looking at a bigger picture,” said Sanjey Bajoria, managing director, Bajoria Foods—American Garden importers in India.
Apart from the regular activities such as sampling and in store branding, the company plans to look for other options in aggressive advertising including bus brandings, hoardings, print media and much more.
The American Garden brand is owned by Global Export Marketing, headquartered in New York. The company offers products in over 15 categories distributed in almost 40 countries across the Middle East, Africa and Asia.
— Akansha Srivastava