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    Tata’s Croma launches private label

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    Croma, the consumer durables and electronics retail arm of , has launched its private label of electronic goods under the brand name Croma. Further, the company has tied up with Australia’s leading electronics retail chain to run the label and targets 20 per cent Croma turnover from these labels, said a top company official.

    “After a stringent selection process of sourcing, quality testing and identifying unique lifestyle products, we have finally launched our private label brand Croma. We will be outsourcing products from China and evaluate the option of India as well,” said , CEO and managing director, , which runs Croma. is a 100 per cent subsidiary of .

    Croma would offer niche lifestyle products like wine cellars, foot spa besides the mainstream durables and appliances including air conditioners, irons and vacuum cleaners in all the 24 cities in India.

    — IndiaRetailing Bureau