With Aamir Khan’s much awaited movie Ghajini about to release on December 25, Van Heusen unveiled a special collection under the name ‘Van Heusen Ghajini Collection’. The designs are inspired by Aamir’s personality as well as the character he plays in the upcoming movie Ghajini. In the movie Aamir will be seen in the sporting shirts, trousers, waist coats, ties, suits, blazers, cufflinks from Van Heusen.
Shital Kumar Mehta, chief operating officer, Van Heusen, elucidates, “India and the Middle East are our core markets. We are expecting a 25 per cent increase in sales from this latest collection. We believe that Ghajini is going to be the biggest blockbuster. Aamir is playing the CEO of a telecom company and the collection, we have designed, is exclusive. We are proud to partner with Ghajini and dress none other than Aamir Khan, the man himself, who embodies the sentiments of Van Heusen as a brand. Thus it was a strategic opportunity for us.”
Priced at Rs 1,299 onwards, Van Heusen Ghajini collection is available at the company stores. Unveiling this exclusive collection Aamir Khan also walked the ramp as the show stopper for a fashion show held in Mumbai.
— Sayanti Banerjee