In a first of its kind marketing initiave headed for Aamir Khan’s latest flick Ghajini, over 100 associates of BIG Cinemas have shaved their heads to sport the trendy Aamir Khan look in the film. Their new look was unveiled at an exclusive photo session attended by Aamir Khan himself at BIG Cinemas, Wadala in Mumbai, said a company press release.
Tushar Dhingra, COO, Big Cinemas, said, “We are very excited to be gearing up for what promises to be a huge release and are proud to be part of such a prestigious opportunity. The film’s theme and Aamir’s look have captured public imagination and we are no exception, except that we have taken the inspiration to a whole new level.”
The film is scheduled to be released on December 25 this year.
— IndiaRetailing Bureau