One of the first to cash in on falling real estate prices, homegrown apparel brand Colorplus has decided to aggressively go ahead with previously delayed expansion plans, Mr. Ashesh Ahmed, Head Colorplus, the casualwear brand of Raymond Ltd revealed during the launch of their 56th exclusive store.
The brand is available in 50 Raymond’s stores, 250 multi brand outlets and 32 shop-in shops, besides the EBO’s.
Four more EBO’s and four shop-in shop formats are planned this fiscal with an investment close to Rs. 2 crore. The company sees the brand contributing around 350 crore over the next two years. The expansion plans are in view with enhancing the brand image to stave off competition from foreign brands, fast gaining popularity in India.
—IndiaRetailing Bureau
